CURRICULUM VITAE

Marketing generalist with 10 years of broad experience from different industries.
Special focus on data-based personalized marketing and eCommerce.
Leadership experience from several managed projects.

PROFESSIONAL EXPERIENCE

October 2022 to present - Sonova AG (Dortmund/Stäfa, Switzlerand)

Marketing Manager Brand for GEERS Gutes Hören

Coordination of marketing for store openings and acquisitions, leadership of the taskforce (up to 5 members)

April 2016 to September 2022 - Frosch Sportreisen (Münster)

Manager Marketing & Communications, Corporate Spokesman

PR & Content Marketing, cross channel direct marketing & CRM, brand marketing & merchandise,
sales & key account management, project leaderships

Nov. 2012 to March 2016 - Dortmund Airport

Corporate Spokesman & PR manager

Corporate & product communication , crisis & strategic communication, CSR communication, Interviews (Radio, TV, Print), Media analysis

Aug. 2011 to Oct. 2012 - Coppenrath Verlag (Münster)

PR & Events

Traineeship with focus on product communication, community management, events

TEACHING & CONSULTING

From February 2021 - Lecturer & Consultant for Marketing & Communication (freelance)

Marketing of services(i.e. social services, tourism) and in food retailing

EDUCATION

Nov. 2018 to July 2020 - economy & management

TU Kaiserslautern

Focus on Marketing, MA thesis: Value and boundaries of personalized communication (Grade A)

WS 2008/09 bis SS 2011 - Double bachelor B.A. Public Administration

WWU Muenster & B.Sc. European Studies, Uni Twente Enschede

Focus Public Relations, BA Thesis: EU Lobbying - Between Pluralism and Criminality (Grade B)

SKILLS

LANGUAGES

IT skills

INTERESTS

From Sept. 2014 - Theatre club Das Törchen e.V. (Havixbeck)

Acting in main and supporting roles as Member of the ensemble

Sports (running, biking, swimming)

For Recreation and competition (i.e. Saerbeck Triathlon 2018 & 2019)

NATIONAL SERVICE

OCT. 2007 to Feb. 2008 - LWL archeology for westphalia

Civilian service

Jan. 2007 to May 2007 - 7./medical regiment 12 and medical center Wittmund

Medical soldier